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Epic Music Video Celebrates Norway’s New Sea-Inspired Currency

200front_viii_specimen.jpgIt’s a rare occasion when the launch of a new currency design is celebrated with a music video. But that is exactly what happened when Norges Bank, the central bank of Norway, recently introduced the newly designed coast-inspired 50-, 200-, 500-, and 1000-kroner notes. The music video honors Norway’s rich seafood culture, recognizing the unique cod motif found on the new 200-krone note.

 

No other species of fish has been praised and made into legend as much as cod and herring, which is why they were the source of inspiration for the 200-krone note. Cod also inspired the incredibly entertaining video from comedian Jon Niklas Rønning. This song is a new version of a TV sketch from 1980 by the Norwegian comedian trio KLM (Kirkvaag, Lystad, Mjøen, 1976–2007). Don’t speak Norwegian? Check out the translation here.

While a brilliant tribute to Norway’s seafood culture, the video and new monetary notes demonstrate the importance of seafood in Norway’s history. For centuries, fishing has been a key source of income and important part of the culture along the Norwegian coastline. In fact, it was the search for rich fishing waters that brought the very first settlers to the Norwegian coast about 11,000 years ago. Today, few countries consume more fish per capita than Norway; so it’s no surprise to learn of the special relationship Norwegians have to fishing, aquaculture and seafood.

 

The new bank notes represent the ocean’s impact on Norway—it’s identity, cultural heritage and social model. Of the eight proposals submitted for the redesigned currency, Norwegian architecture firm Snøhetta won the opportunity to design one side of the krone while Oslo-based graphic design firm The Metric System designed the other. The new redesign kicked off in 2014 and was put into circulation on May 30, 2017. To get a behind-the-scenes look at the making of Norway’s new bank notes, click here.

For more information on the new bank notes, click here.

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